I'm Alexandra Anițului

Product Designer

B2B

B2G

B2C

SaaS

Website

App

Service Management UX

With a background in UX Design, Graphic Design and Sociology,

I design digital products with real purpose and a strategy-first mindset.

( otherwise, why do it, right? )

...also getting along with AI assistants

Lovable-Interactions & Code

UX Pilot-Creative Blockage

Scite-Research

Chat Gpt - Documentation, Reports, Boring Stuff

B2C

Travel Marketplace Wesbsite

Redesigned Tripaneer’s search experience

I reduced cognitive load and enabled users to compare and select travel experiences more efficiently within the existing marketplace structure.

B2B

SaaS

Website

Reworked membership plan architecture and UI for GMA

I clarified value differences, scannability, and logic to reduce friction in the purchase decision flow.

GMA gym management mobile app redesign showcasing improved information architecture and UI

B2B

SaaS

App

Redesigned the IA and UI for GMA, gym management app

I identified the need for more value and created features that support frequent user actions and align operational needs with a clearer mobile experience.

B2G

App

Intelligence Aggregation and Briefing Platform

Part of a UX Team where I defined a feature prioritization strategy and designed product prototypes to structure how users monitor developments and generate briefs.
*currently available for discussion only. UI screens and sensitive materials cannot be publicly displayed at this time

Product Designer

Redesigned Tripaneer’s search experience

I reduced cognitive load and enabled users to compare and select travel experiences more efficiently within the existing marketplace structure.

Reworked membership plan architecture and UI for GMA

I clarified value differences, scannability, and logic to reduce friction in the purchase decision flow.

Redesigned the IA and UI for GMA, gym management app

I identified the need for more value and created features that support frequent user actions and align operational needs with a clearer mobile experience.

Intelligence Aggregation and Briefing Platform

Part of a UX Team where I defined a feature prioritization strategy and designed product prototypes to structure how users monitor developments and generate briefs.
*currently available for discussion only. UI screens and sensitive materials cannot be publicly displayed at this time

Let's Work Together

Available for product design roles and UX challenges.

Product Designer

Redesigned Tripaneer’s search experience

I reduced cognitive load and enabled users to compare and select travel experiences more efficiently within the existing marketplace structure.

Reworked membership plan architecture and UI for GMA

I clarified value differences, scannability, and logic to reduce friction in the purchase decision flow.

Redesigned the IA and UI for GMA, gym management app

I identified the need for more value and created features that support frequent user actions and align operational needs with a clearer mobile experience.

Intelligence Aggregation and Briefing Platform

Part of a UX Team where I defined a feature prioritization strategy and designed product prototypes to structure how users monitor developments and generate briefs. *currently available for discussion only. UI screens and sensitive materials cannot be publicly displayed at this time

Part of a UX Team where I defined a feature prioritization strategy and designed product prototypes to structure how users monitor developments and generate briefs.
*currently available for discussion only. UI screens and sensitive materials cannot be publicly displayed at this time