I'm Alexandra Anițului

Product Designer

I design and improve digital products by clarifying complex flows, reducing friction, and aligning user needs with business constraints.
Background in UX Design, Graphic Design, and Sociology.

GMA gym management mobile app redesign showcasing improved information architecture and UI

B2B

SaaS

App

Redesigned the IA and UI for GMA, gym management app

I identified the need for more value and created features that support frequent user actions and align operational needs with a clearer mobile experience.

B2B

SaaS

Website

Reworked membership plan architecture and UI for GMA

I clarified value differences, scannability, and logic to reduce friction in the purchase decision flow.

Tripaneer travel marketplace website redesign showing improved search UX

B2C

Travel Marketplace Wesbsite

Product Designer

Redesigned the IA and UI for GMA, gym management app

I identified the need for more value and created features that support frequent user actions and align operational needs with a clearer mobile experience.

Reworked membership plan architecture and UI for GMA

I clarified value differences, scannability, and logic to reduce friction in the purchase decision flow.

Redesigned Tripaneer’s search experience

I reduced cognitive load and enabled users to compare and select travel experiences more efficiently within the existing marketplace structure.