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Hi there,

I'm Alexandra Anițului

UX Designer -> Product Designer

Background in Graphic Design, UI/UX Design, Sociology  

SaaS

B2G

B2B

B2B

End-to End Design

Research

Ai tools

Intelligence Management Platform

IA

Interaction Pattern

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B2G / End-to-End

Intelligence Aggregation and Briefing Platform for Diplomats & Embassies.

 I defined a feature prioritization strategy and designed product prototypes to structure how users monitor developments and generate briefs.

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B2C / End-to-End (Sample)

Tripaneer - Search Experience

End-to-end redesign of search, filtering, and discovery flows, focusing on IA restructuring and interaction patterns to reduce cognitive load and enable faster, clearer decision-making.

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B2B/End-to-End (Sample)

GMA - Memberships Anatomy

Restructured plan comparison and feature visibility flows, clarifying pricing logic, differentiation, and user pathways to support faster, more confident purchase decisions.

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B2B/End-to-End (Sample)

GMA - Optimized Homescreen for fast decision-making

Reorganized home screen structure to prioritize key actions, reduce friction, and enable faster, clearer decision-making.

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Recommendations

Piper Helmrath
COO & Co-founder at Nvoye  

"...Within just a meeting or two, she had a clear grasp of the product, the users, and the direction we were heading, something that takes most people much longer to reach......she doesn't wait to be told what to do. She spots the gap, figures out what needs to happen, and gets it done..."

Bianca Balasiu
Front-end Developer at Tripaneer

"..she has a great eye for design, but what stood out most to me is how well she thinks through the user experience. Her work always felt clean, intuitive, and purposeful, not just “nice-looking,” but actually useful and well thought out."

C.Z
CEO at GMA

"..consistently delivered fast, high-quality work while thinking beyond the brief. She took ownership across the website, mobile app, and internal dashboard, connecting them into a cohesive ecosystem rather than isolated products. She identified improvement opportunities we hadn’t even considered and acted on them without waiting for direction, "
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